This site is designed to assist students and new entrepreneurs with concepts of entrepreneurship, startups, and the basic principles of business administration and management with a focus in the horticulture industry. Here, there will be tools provided to help start your own business or be successful managers in the horticulture industry. You can find information to gain understanding of the entrepreneurial thinking process as well as gaining an understanding of the following business topics: marketing, organization and structure, management and leadership, finance/accounting, and supply chain management.